Thinking about a new customer base wakes me before dawn.

By day, I’m getting ready to welcome new customers. At night, I worry I might lose the ones I have now.

Scenes

  • Thinking about new customers keeps me awake. — By day, I think about reaching a new customer base. When I wake before dawn, I worry I might lose the customers I have now.
  • Afraid of losing current customers, too — I worry that changing the menu or hours to suit new customers might make things harder for the regulars who’ve been coming for a long time.
  • A new direction changes the work, too — Reaching a new customer base doesn’t just mean changing your marketing. Orders, prep time, and customer service may change, too.
  • Write the worry down, one small piece at a time — Tonight, try writing down just one thing that might change if new customers come. You may also see whether it’s something you can realistically manage.
  • Look one line at a time, and a path may appear — It’s okay if the worry you wrote down is still there. That one line can show you what to look at next.

Stories by Haewol

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