When you want to change your business based only on the shelf in front of you

This story is for anyone who sees another store’s products at the supermarket and feels their own business is falling behind.

Scenes

  • Seeing what sells well, I feel I should change my business too. — While shopping, another store’s product caught my eye. On the way home, I wondered if I should change my business too.
  • I haven't yet asked why my store is slow — I could see why that product sold well. But I hadn’t yet asked why my business was slow.
  • I saw the price tag, then went home and ran the numbers again — All I saw there were the price and the display. But once I got home, I recalculated the ingredient costs and the number of customers too.
  • If you change direction based only on visible results, you’ll miss something — A display shelf shows only what sold well. When looking at your business, you also need to consider the hidden costs and your own circumstances.
  • Try writing down what you know and what you don’t on paper — Write today’s prices and displays on the left, and the costs and customer reactions you don’t know yet on the right. The path ahead may look a little different.
  • Before changing my business right away, what is weighing on me more — The next time you see the same shelf, instead of wanting to change everything at once, you may be able to look at whether the price, the customers, or the costs are weighing on you most.

Stories by Haewol

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